Besides, the product awareness was also spread through the online campaign. The result is displayed as follows:
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Items | No. of Views | No. of Comments |
| Valentine’s Day Promotion on Facebook | 22 | 11 |
| Valentine’s Day Promotion on Renren.com | 14 | 9 |
Ebay shop: White Day Pink Bear | 22 | 1 |
| Ebay shop: Valentine’s Day Red Rabbit | 14 | 1 |
Total | 72 | 22 |
Campaign Highlights:
- Online social media such as Facebook or Renren.com is a good Word of Mouth Marketing channel.
- The product off-line display should be considered to attract target audience.When we brought the Sock Doll to the class, many classmates liked it or even took a picture by cell phones to post on Facebook or wrote comments on Facebook/renre.com.
- Interaction is important! In the Valentine’s Day promotion, winner’s photo display of their DIY process attracted not only the original friends’ but also many other new friends’ active participation on the online discussion.
Key Learning:
- Price should be lower. Some classmates who liked the doll complained to us that our price is a little high. So cheaper, more sales!
- Product off-line display should be considered to do more in the campus such as half-day product show outside of the campus canteen.
- Yahoo is a popular auction site than ebay in Hong Kong. Some friends just complained it took time to register account on ebay.com.
Appendix:
1. Valentine’s Day Promotion on Facebook
2. Valentine's Day Promotion on Renren.com
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